Coupon code help!

So, I got the Blu-ray BTTF trilogy for Christmas, saw the insert with the code on it for the first episode of the BTTF game, went to the site backtothefuturegame.com/offer, click on Buy Now, typed the code in and nothing happened. I went through all the steps, thinking it'll eventually kick in, but soon got to a screen where I was asked to pay for the game.
Now, upon doing some searching, it seems this code has been out for a while...has Telltale suspended this offer or something? Am I misunderstanding how the code works (do I still have to pay for the game)? Seriously, all I've done is type in 121GIGAWATTS and watched it vanish like I never typed it in at all. A little help/clarification would be nice.
Thanks!

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