4:31 Episodic content. Popped in right in the middle of a really cute metaphor from the Sam & Max guys (Dave Grossman & Kevin Bruner.) Episodic games as a "sandwich of the month club." Better to send complete little sandwiches than a slice of bread one month, a bit of lettuce the next. I get the point, but think sending sandwiches through the mail is a less than fantastic idea.
4:42 Talking about reusing characters, content, etc. Repurposing the car chase bit. "Repeating characters isn't as detrimental as repeating the same locales or gameplay... People like them." Community. "Build it and they wil come... Not true. We don't compete for shelf space, but we do compete for attention. Word of mouth isn't the snowball it's made out to be." Reminds me of something I was thinking about earlier. Maintaining forums, contests, general stuff to keep the game in everyone's eye. Something like ten percent of their (small) staff has to keep this stuff going. Would be nice if publishers handled more of this stuff. Then again, it'd be nice if they gave me a new car.
Maintaining forums, contests, general stuff to keep the game in everyone's eye. Something like ten percent of their (small) staff has to keep this stuff going.
numble wrote: »
A special machinima-created video?
Haggis wrote: »
Lemme guess... Michael Land, Peter McConnell, Clint Bajakian and uh... some other guy. :P
Dan: we have recently launched latest episode. first it is broadcast as part of subscription model, then sold on the website and then at the end of the season we will package it up into a single product. we are spending and making money at the same time. we have top of mind presence from releasing things on the web.
Q: you will sell at stores?
Dan: yes, we have a relationship with a publisher.
Q: Regarding open and closed distribution platforms, what do you consider the pros and cons of each?
Dan: on open platforms, conversion costs are low. but it competes a lot. On the closed sites, then you have a high conversion user. On a PC, average on everything including casual [is] 1-2% and xbox live is about 20%. On [PC], its found more randomly. On xbox they are looking for something particular so higher conversion. but you can't set up how you get presented etc. there’s not a lot of products on closed system yet and it will change - so how do you get noticed in the future. there’s not as much freedom to advertise yourself.
Q: is there a lower resistance if in a episodic structure?
Dan: it’s a low price point, very web friendly. as they come back regularly, you can tell if they are pirating as well.
numble wrote: »
Looks like there was a Telltale party that even had a famous grumpy gamer in attendance:
(Scroll down for the Telltale/other-Gilbert stuff)