Wallace saves Wensleydale
I found the following snippet on Wikipedia, in the article about the Wensleydale cheese:
Wallace and Gromit
In the 1990s, sales had fallen so low that production was at risk of being suspended. However, the popular Wallace and Gromit animated shorts A Grand Day Out and A Close Shave had the main character Wallace mention Wensleydale as a particularly favourite cheese. Animator Nick Park chose it solely because it had a good name that would be interesting to animate, unaware of the company's financial difficulties. The company contacted Aardman Animations about a licence for a special brand of "Wallace and Gromit Wensleydale", which proved to be an enormous success. When the 2005 full-length Wallace and Gromit film, Curse of the Were-Rabbit, was released, sales of Wensleydale cheeses jumped by 23%.
It's a funny world really
here's the full article.
Wallace and Gromit
In the 1990s, sales had fallen so low that production was at risk of being suspended. However, the popular Wallace and Gromit animated shorts A Grand Day Out and A Close Shave had the main character Wallace mention Wensleydale as a particularly favourite cheese. Animator Nick Park chose it solely because it had a good name that would be interesting to animate, unaware of the company's financial difficulties. The company contacted Aardman Animations about a licence for a special brand of "Wallace and Gromit Wensleydale", which proved to be an enormous success. When the 2005 full-length Wallace and Gromit film, Curse of the Were-Rabbit, was released, sales of Wensleydale cheeses jumped by 23%.
It's a funny world really

here's the full article.
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Comments
next time I'm in the UK, I'll definitely try it!
np: David Sylvian & Robert Fripp - The First Day (Damage)