So because this company did it and not another we are supposed to accept it blindly
If you'd like to engage in a meaningful discussion, you'd better quickly learn not to exaggerate opposing standpoints. You're concocting straw man arguments. It's just not nice.
We have more trust in studies from independent, experienced institutes as opposed to studies carried out by random organisations with zero experience in the field of scientific, large scale surveys. There wasn't more in these words.
And if you'd really like to insinuate that the study purposefully lies, please at least add a reason in how far this specific lie by the contractor (Ipsos) would in any conceiveable way be in the payer's (ETA) interest.
If you'd like to engage in a meaningful discussion, you'd better quickly learn not to exaggerate opposing standpoints. You're concocting straw man arguments. It's just not nice.
Seems to me she is being evasive rather than me concocting a straw man when I asked a specific question. And I have no need to speculate to motivations if you are going to simply refuse to answer my question, which hasn't changed.
So because this company did it and not another we are supposed to accept it blindly without numbers and actual data?
Ipsos regularly releases their full data and methodologies on certain studies. You can take a look on their website and point out any flaws if you wish.
It's not in Ipsos' best interest to fudge their data. If it came out that they did that, even in one instance, they'd be ruined.
There's no reason to believe this data is inaccurate.
Note that this is an annual study. This study has been going on by Ipsos for years. If there was a flaw in their methodology, it surely would have been pointed out by now. It's an annual study the ESA uses to judge it's market, and it does show a sharp increase in female gamers over the past five years (Check out the 2008 statistics as comparison).
And here's the statistics for each year of the study since the Essential Facts About the Computer and Video Game Industry pamphlet has been produced: 20062007200820092010201120122013
I stand corrected and thank you for answering my question. It is interesting to notice that the number of women seems to have gone down this year, as 2012 was 47% women.
It is interesting to notice that the number of women seems to have gone down this year, as 2012 was 47% women.
Statistically, a 2% decrease is negligible (since statistics gathered by survey always have a small percentage of a margin of error, simply for the fact that all members of the population can't be surveyed). That's the reason why surveys try to get as large and as varied a sample as possible (in this case, over 2000 varied individuals).
Surveys which include a large number of a varied sample size have been proven to be pretty accurate for the population as a whole, since they commonly have a margin of error of only about 5%.
Comments
If you'd like to engage in a meaningful discussion, you'd better quickly learn not to exaggerate opposing standpoints. You're concocting straw man arguments. It's just not nice.
We have more trust in studies from independent, experienced institutes as opposed to studies carried out by random organisations with zero experience in the field of scientific, large scale surveys. There wasn't more in these words.
And if you'd really like to insinuate that the study purposefully lies, please at least add a reason in how far this specific lie by the contractor (Ipsos) would in any conceiveable way be in the payer's (ETA) interest.
Seems to me she is being evasive rather than me concocting a straw man when I asked a specific question. And I have no need to speculate to motivations if you are going to simply refuse to answer my question, which hasn't changed.
Ipsos regularly releases their full data and methodologies on certain studies. You can take a look on their website and point out any flaws if you wish.
It's not in Ipsos' best interest to fudge their data. If it came out that they did that, even in one instance, they'd be ruined.
There's no reason to believe this data is inaccurate.
Note that this is an annual study. This study has been going on by Ipsos for years. If there was a flaw in their methodology, it surely would have been pointed out by now. It's an annual study the ESA uses to judge it's market, and it does show a sharp increase in female gamers over the past five years (Check out the 2008 statistics as comparison).
And here's the statistics for each year of the study since the Essential Facts About the Computer and Video Game Industry pamphlet has been produced:
2006 2007 2008 2009 2010 2011 2012 2013
Surveys which include a large number of a varied sample size have been proven to be pretty accurate for the population as a whole, since they commonly have a margin of error of only about 5%.